HEINEKEN PLAYLIST CHALLENGE FT. BIZ MARKIE (RIP)
Agency: Euro RSCG NY (now Havas)
Role: Associate Creative Director
The Heineken Playlist Challenge was an ad-unit based game featuring Biz Markie, acting as the moderator and motivator for the user to create the ultimate holiday playlist to get the party crowd going. If the user was killing it, the Biz encouraged them on. If the playlist was less than stellar, the Biz let them know.
For the game, we shot fly throughs of a live party and swapped clips as the mood changed, depending on the “skill” of the user.
And of course the best part was getting to work with the Biz! For your viewing pleasure, here are some of the outtakes:
Rock a party
What I’m talking about
Wack Garbage
Sigh…
Face slap
You did great
Welcome to the party
I’m glad you’re here
Nothing
Fresh
O O O kay
Bad sounds
Crazy off the..
Beatbox
Looney