SPRITE: SOCIAL REFRESHMENT
I was the Creative Lead for Sprite North America's social channels from 2011 to 2013. During that time we worked closely with our client to create a social strategy which laddered up to the brand identity but was uniquely devised for the nature of social media channels.We grew Sprite's Facebook and Twitter followings many fold, launched their Instagram and Tumblr and created highly engaging social content which created tremendous, largely organic, engagement.
Agency: T3
Role: Creative Director/Sometimes Illustrator/Animator/Designer
